Standing Out

Have you developed a brand image for your practice yet? What sets you apart from the pack and makes you different?

Have you noticed…there are what seems like a bazillion virtual assistants out there! Your clients are looking for a solution - how is it that you meet their needs as opposed to the next VA?

If you haven’t given any thought to this yet, I suggest getting out a sheet of blank paper, or a white board, and start working on it.

My company brand image is “the know-how all American virtual assistant.” I came up with the brand AFTER I started my business, not before. You don’t have to do it that way, but it does help. I decided on “know-how” after I realized that I had a lot of skills many other VAs didn’t have.

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I’m inspired to write this post after I followed a topic through THREE different bloggers blogging about the same issue and connected by comments. I figured I would get in on the thread because it’s a subject pretty relevant to what I do and something I wrote about in my newsletter.

U.S. based Virtual Assistants: You are not in danger! Seriously. Don’t panic.

Why am I writing this? Well, I should probably make note of the posts that I read which inspired me. The first was Elizabeth Pott Weinstein’s post about what virtual assistants do, which I didn’t actually read first. I came around to it. I found out about it first after reading a comment someone had made about it while I was browsing Elizabeth’s other posts.

I thought the comment was interesting, so I followed it to someone named Jonathan Robert’s post about how you can find a VA for $3 an hour and have it be a valuable experience for you (that’s my reader’s digest version).

Finally his post led me to the vaclassroom.com blog post about whether or not western VAs are threatened by low-wage international competition. That’s where my inspiration for this post took off. (more…)