Standing Out

I’m starting a new “site review” series where I’m going to be reviewing websites that I think are valuable to virtual assistants. If you’re interested in having your site reviewed (it’s a great way to increase quality incoming links!), leave a comment with the link or send me an email: tia@allamericanadmin.com

Also - see my updated comment on this entry! In response to Kimberly.

Virtual Assistant Site Review #1: VAClassroom.com

Every now and again I come across a resource for
virtual assistants that I think is of extraordinary
value. I found such value in VAClassroom.com’s
training center.

(In case you’re wondering, YES, I have personally
experienced paid membership at VAClassroom.com)
so I am qualified to really review it!)

Today’s top virtual assistants excel by assisting
their clients in a number of tasks related to
internet and technology. Neither needs to be scary!
I’m naturally inclined toward internet, technology,
software, etc, but even if you aren’t, it’s not
something you should shy away from.

VAClassroom offers a number of training modules
geared toward increasing your knowledge of some of
the hottest trends in virtual assistance today:
internet marketing, blogs, shopping cart assistance
and more.

Here’s what Craig, co-founder of VAClassroom.com has
to say:

“Our primary mission at VAClassroom is to provide
skill-based Training Programs that equip Virtual
Assistants with the exact skills and knowledge
businesses are seeking today. I am sure you all can
relate to taking a course only to discover that it
did not provide the relevant skills needed to find
tangible work opportunities. At VAClassroom, our
courses are created based on the input of our network
of Internet Business colleagues who regularly hire
Virtual Assistants. This gives us the confidence that
we are providing the right kind of training that will
translate to real work opportunities for VAs.”

Congrats to VAClassroom.com on a job well-done!

Yikes. So I realized today that I do not like my business website at all. Thing is - I didn’t even need to actually visit it to figure this out. I was simply doing a transcription project for one of my clients and the special speaker was talking about getting clarity in your business, and my mind immediately shot to my website.

Am I being clear? NO! I’m definitely not. From my website, you’d think that I am casting my net as far out into the sea as possible, hoping to catch everything from the smallest shrimp to the humpback whale. Ridiculous! The thing is that it’s not even what I’m after. I have a particular type of client in mind with particular needs. Why am I so afraid to communicate that?

Anyway. You may have a similar problem. Or, a different problem, but with the same solution - re-vamping. Re-vamping, as I define it, means to re-create your material in such a way that new energy and life is brought to it. In my case, my website should be re-done immediately - like, by Monday - so that my marketing efforts are not in vain.

I don’t want my marketing efforts for my website to be like the good seed that fell on infertile land. Wasted. A total waste. That’s not what I want. That shouldn’t be what you want either.

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